In my last post, I discussed how Kim Kardashian is a fantastic ambassador for Aphrodite Attitude because:
1. She KNOWS that she is a beautiful woman and
2. She ALWAYS accentuates her her incredibly beautiful face.
However, if you think about Kim’s rise to fame, you’d see how the mainstream media wants us to feel about ourselves. When Kim first came onto the scene, as Paris Hilton’s friend, everyone buzzed about the curvy girl with a beautiful face and scrambled to find out who she was. They fawned incessantly over her striking, exotic facial features, as if she had won some genetic lottery.
I’ll let you in on a little secret. The mainstream media WANTS us to perpetuate their myth that woman has to win some sort of genetic lottery to be touted as one of the most beautiful women in the world. Think about the last time you saw a countdown for Maxim’s annual “Hot 100” list – as you get closer to the top of the list, the commentary becomes increasingly hyperbolic.
Need proof of this? Look at these two photos and tell me what you see.
Can you see what the common denominator is? If you nearly identical bone structures, you’re very smart and intuitive, which is a great quality to have if you want to embrace, develop and maintain your new Aphrodite Attitude.
The truth is that Mother Nature, however, determined that ALL WOMEN are equally beautiful; as evidenced by the women in the above photos. And since Mother Nature blessed us with intrinsic beauty, we should do everything we can to preserve it and the best way to do that is with makeup.
One of the biggest “burdens” most women complain about is the pressure to wear makeup because we have to look good for men (I believed this wholeheartedly!); however, contrary to popular belief, that is NOT the primary reason we should wear it.
One day I was watching QVC and Leslie Blodgett, the founder and CEO of Bare Escentuals explained that makeup, be it liquid, pressed powder, but especially mineral, serves as a shield from all of the nasty things in our environment. Every day when we walk outside the house, we expose ourselves to the sun, pollen, car exhaust, smog, etc. and when we wear makeup, we can walk around with confidence knowing that, not only are we accentuating our natural beauty, but that when we return home at night we will wash all of those awful irritants off of our faces and preserve our natural beauty.
I’ve been a huge fan of bareMinerals foundation for almost 10 years. Bare Escentuals is very different than the majority of cosmetics companies on the market; all of the products her company offers is all natural, from foundation to blushes to shadows, is made from all natural materials.
What I really love about Bare Escentuals, besides their dedication to bringing us high-quality mineral makeup, is their willingness to take as much time as is necessary to develop a breadth and depth of formulations. Here, I’ll give you a few videos about the foundations that they have made available to us.
This video sums up the key pieces of their breakthrough foundation:
In this video, you’re introduced to their READY Foundation. This is the pressed version of their incredible mineral powder formulation. I adore that they didn’t cave in to mounting pressure to just turn out a mediocre pressed powder — not only did they come up with the pressed form, they designed a unique brush to make applying it as easy and flawless as possible.
Earlier this month on QVC, bareMinerals finally revealed a liquid version of the mineral foundation. I’ve seen so many snarky comments about how it apparently so easy to make a high-quality liquid version of their foundation. I believe they will have the last laugh because they found a way to combine a moisturizing skin serum with the minerals to give the women who have wanted to switch a reason to finally try the bareMinerals difference. One last point is that Leslie and her team have made the point that they are not trying to get their existing customers to switch from their favorite formula. If they love the loose minerals or the pressed powder, they’re ENCOURAGED to stick with it.
This final video walks you through two things: 1. their revolutionary new brush that will give you the coverage you want with minimal product (sticking with their philosophy that makeup shouldn’t feel or be cakey and that less is more!), and 2. how to properly prepare, dispense and apply this new formulation.
I’d love to know what y’all think about Bare Escentuals/bareMinerals!! Are you interested in trying it? Are you a long-time fan, like me? Do you have any special tips and tricks you’d like to share?
In my next post, I want to give you another glimpse into my favorite makeup brand, Bare Escentuals with their absolutely fabulous Lash Domination mascara. I’ll also introduce you to Adonia Organics and their incredible lash and brow regrowth serums that are formulated to help us frame our best feature (our eyes!!) with beautifully full eyebrows and eyelashes.